It's a long accepted tenet of business that whomever has the most exposure has the most business. At one time not so long ago, this meant posting ads on the sides of GTA limos, in the newspapers, and on the television and radio. Today it means having a popular website with a high page rank that makes it appear on the first page of search engine results. But many business owners fail to understand the importance of page rank and what it means to their business. This article should help to clear up the confusion.

Though often written as "page rank," the term is actually proprietary and the proper spelling is PageRank. It is owned by Stanford University and licensed by Google exclusively as the mathematical algorithm that is used to judge the relevance and popularity of web sites for use in ranking their search engine results. Therefore it is PageRank that decides which site pertaining to Edmonton botox is the most relevant to the user's search and therefore should be displayed at the top of the results page.

PageRank works by taking into account not just how many links there are pointing to a certain web page on tamper evident seals (which indicates how popular the site is with others) but also the authority level of the websites where the links are found. This means that if you can get a writer from a major site to link to you, your rankings will improve much more than if you scattered links throughout a handful of low echelon websites. In essence, it's a way of reducing the amount of irrelevant or purely ad websites (known as spam) that make it into search results.

So why does everyone want to be on the first page of search engine results so badly that they litter web forums with links to the Toronto condo listings and trade or buy links with other websites? Because users rarely look beyond the first page of the search results. In fact, most people will simply click on the first link in the list. Therefore if you want your website to have the most traffic (and the most potential customers) you ideally need to have your site rank at the top of the results for a term or collection of terms that have to do with your business.

Getting ranked highly on a search engine results page is not easy. Some computer savvy business owners and internet marketing specialists might be able to manage it on their own, but the vast majority of business owners will look for a Toronto SEO firm to do the work for them. SEO or search engine optimization, is a process that improves how a webpage looks and therefore ranks to a search engine.